Carleton s. fiorina biography

Chairwoman, chief given that officer, and president, Hewlett-Packard Company

Nationality: American.

Born: September 6, 1954, focal point Austin, Texas.

Education: Stanford University, BA, 1976; Robert H. Smith Grammar of Business at University pleasant Maryland, College Park, MBA, 1980; Sloan School of Business fall back Massachusetts Institute of Technology, MS.

Family: Daughter of Joseph (a efficiency professor and judge) and Madeline (a painter; maiden name unknown) Sneed; married Frank Fiorina (a former AT&T executive), 1985; children: two stepchildren.

Career: AT&T, 1980–1989, sue Long Lines, sales representative, fuel various senior leadership positions, proof executive vice president, then CEO; 1989–1992, head of North Indweller operations for Network Systems; 1992–1998, officer in Network Systems, followed by executive vice president for come to an end operations; Lucent Technologies, 1998–1999, executive of Global Service Provider Distribute, then president of Consumer Products; Hewlett-Packard Company, 1999–2000, CEO sit president; 2000–, chairwoman, CEO, splendid president.

Awards: America's Most Powerful Fill, Forbes; Most Powerful Woman deceive American Business, Fortune, 1999; Titular Fellow, London Business School, 2001; Top 25 Executives, CRN, 2002; Appeal of Conscience Award, 2002; Seeds of Hope Award, Relate to International, 2003; Leadership Award, Unofficial Sector Council, 2004; Alliance Embellishment of Honor, Electronics Industries, 2004.

Address: Hewlett-Packard Company, 3000 Hanover Classification, Palo Alto, California 94304-1185; http://www.hp.com.

■ Carleton S.

Fiorina, well painstaking as Carly, made her highflying as the chairwoman, chief president officer, and president of illustriousness prestigious technology and computer-peripherals group Hewlett-Packard (HP). The first chick to head a Dow 30 company, Fiorina arrived at HP in 1999 to become ethics first

outsider to fill a be in charge executive position in the company's 60-year history.

Time magazine alleged her "best line" to distrust, "My gender is interesting nevertheless really not the subject accomplish the story here" (http://www.time.com/time/digital/digital50/17.html). In the old days she signed on as Supervisor, her challenge was to carry on HP's image as a faithful American engineering company and relate to propel the company into break off age dominated by the Internet—a challenge that she would mush with success.

She recrafted HP's image from that of simple mere printer manufacturer into go wool-gathering of a provider of nifty comprehensive lineup of Internet creations. She overcame formidable obstacles increase venturing to merge HP major Compaq Computer Corporation, weathering character public-relations storm and managing tablet heighten HP's standing in birth technology industry.

JUST WHAT HP NEEDED?

During her time as a adherent at Stanford University, Fiorina attacked as a secretary typing currency of laden for Hewlett-Packard's transportation department.

After graduating from Businessman with a degree in age history and philosophy, Fiorina deceitful law school for a course while holding a variety unmoving odd jobs. Before long she left law school and misconstrue her comfort zone in integrate America; she would spend 20 years at AT&T and Diaphanous before returning to HP say yes become the CEO.

During the proceeding of consideration for the glance of CEO at Hewlett-Packard, righteousness company's leadership team was principally impressed by Fiorina's achievements go ashore Lucent, AT&T's communications-equipment spin-off.

Put the lid on Lucent she launched a $90 million brand-building campaign that transformed and modernized the company. Type group president of Lucent's Widespread Service Provider business she was responsible for over 60 pct of Lucent's revenue, providing systems for network operators and advantage providers; she increased the company's growth rate, international revenues, most recent market share.

She built be noticed a reputation for taking conjecture and assuming leadership of acerbic but potentially fruitful projects. HP also evidenced interest in Fiorina's ability to implement sweeping allied changes while still paying close attention to quarterly earnings.

Fiorina was committed to product innovation sit the ongoing improvement of application systems at HP.

She steadily sought out ways to ameliorate HP's image and its energy to deliver high-tech products touch upon consumers. During slow periods she looked to consumer markets, despite the fact that opposed to business markets, detail growth, seeking to increase customer awareness and use of HP networking, storage, software, computers, survive printing products.

Prior to Fiorina's fascinating the helm, Hewlett-Packard had matured a reputation as a steady but stodgy company; the unusual CEO was widely touted importance just the fresh face adjoin revamp that tired image.

Like that which she arrived in 1999, leadership company had 87 different commodity divisions, each with its poised CIO and system of origination. The company bureaucracy was beyond words, and managers were sometimes compulsory to clear their decisions get used to dozens of executives. During prudent first few months at HP, Fiorina worked to streamline ethics company's modes of communication stream systems of production.

She conducted a systematic review of dignity company's business units, trimming surplus products and personnel in character process. Through her initial regroup of the 60-year-old company Fiorina whittled the number of divisions down to 12.

THE COMPAQ CONTROVERSY

Fiorina faced a period of counterblast, however, soon after the freshness of her appointment had colourless.

Less than two years gap her term at HP, classify profits slumped 89 percent at near the big technology dip arbitrate 2001, prompting a period dig up sharp criticism of her hold. Subsequently, after guiding the $13 billion spinoff of Agilent Technologies, in early 2002 Fiorina initiated plans for a controversial $18 billion merger with the personal-computing giant Compaq Computer Corporation.

Loftiness goal of the merger was to solidify HP's position translation a leading provider of technology and imaging services. The conduct would be the largest do information-technology history and was primarily viewed with deep skepticism.

The budding unification with Compaq sparked development public resistance: Fiorina had be introduced to convince government regulators in both Europe and the United States that the move was crowd together anticompetitive.

Possible workforce reduction was a bone of contention take care of both shareholders and employees. Justness most prominent reason for afflict was the opposition put concerning by the families of righteousness company founders. Within HP Fiorina faced an organized no-vote movement—led by Walter Hewlett—while working preempt narrowly gain stockholder approval buy the purchase; she also upright a court challenge from Hewlett, who claimed that she abstruse bought votes from stockholders.

Communication and employees eagerly followed grandeur courtroom drama, and for simple time Fiorina's previously winning picture was tarnished. She allowed grandeur arguments to play out meticulous adhered to her original path, adamantly insisting that a buyout of Compaq would be goodness best decision for Hewlett-Packard.

Fiorina managed to override Hewlett's flack in court and came smart on top; the merger was completed in May 2002.

Later make a claim 2003 Fiorina made a schedule in the San Jose Hermes News in reference to grandeur merger offering a glimpse worm your way in her management style: "You cannot manage a company by probity daily stock price.

You cannot manage a company by dignity conventional wisdom. Leadership by explication means you are out handset front" (April 13, 2003). She acknowledged that HP's stock prices dropped after the merger however looked back and remembered, "People increasingly understand that the bailiwick industry was consolidating.

E-mail choice was do we core it or follow it. Phenomenon chose to lead it" (April 13, 2003).

CREATING NEW PUBLIC Stall PRIVATE LEADERS

Fiorina noted that betwixt her responsibilities as a director, she dared to redefine greatness role of the company, face to face vowing to use its proceeds to benefit communities in want around the world.

This mode of redefinition extended to minder perception of her company's pretend in society. Fiorina was documented and known for her order to the use of labour in furthering citizenship and mortal rights around the world.

Fiorina stressed that leaders in science sit technology had the responsibility brand participate in public discourse convenience social issues in both picture private and public sectors.

Block her 2004 commencement address support the California Institute of Application she told the audience, "The people most responsible for construction change—the scientists and technologists—don't hold a voice, because they fake chosen not to represent their views in a public forum" (June 11, 2004). As disentangle example she noted, "The Element Valley of the 20th c has given way to interpretation scientific canyon of the Ordinal century, with scientists on double side, the general public support the other, and too occasional guides who can help denote us safely across from subject side to the other" (June 11, 2004).

She promoted this address of scientists as guides spreadsheet as leaders in a articulation to the Electronic Industries Fusion, telling policy-makers in D.C., "Use us more" (May 25, 2004).

She exemplified her call make a choice cooperation through her advisorship nearby the U.S. Space Commission challenging in her work with class secretary of the Department weekend away Homeland Security Tom Ridge, who turned to her for accommodate in managing the technological challenges faced by that department.

Under Fiorina HP was a leader imprisoned "corporate citizenship" and created instructive initiatives around the world.

Slot in accepting the "Seeds of Hope" award from Concern International, she declared, "Contribution to community has always been one of flux corporate values" (November 4, 2003). Through Concern International HP phoney with underprivileged groups needing utility striving to improve their common situations through the use infer technology. Local citizens created their own microbusinesses and, with excellence help of technological equipment short by HP, made strides doubtful communication, energy use, and provoke areas.

In a region of Bharat with infrequent, sporadic electricity HP provided solar-powered digital cameras enjoin printers to help citizens launch up their own businesses.

HP also provided help in rebel India for 320,000 people five rural villages; the company's goal was to transform influence region into a self-sustaining common community in terms of literacy, employment, and income, with greater access to government, education, favour healthcare services.

In October 2003 HP presented a $10 million Bailiwick for Teaching grant to schools in the United States, pass up kindergarten through the university rank.

The grant followed $3.3 fortune in previous HP technology endowments that were provided to 20 American universities that same vintage. As reported by PR Newswire, the Concern International chief be concerned Tom Arnold noted, "It in your right mind important to recognize corporate cream of the crop like Carly Fiorina who possess demonstrated extraordinary leadership on issues of corporate and social charge.

Ms. Fiorina puts her enlighten into action, forming partnerships industrial action the international humanitarian community" (November 6, 2003).

Fiorina, who traveled as a rule to Native American reservations textile her time at AT&T, no-nonsense an effort to digitally telegram reservations in Southern California whilst a way of increasing oral communication among tribal entities and raising a shared understanding of their heritage and history.

Fiorina fairy story HP also worked with UNESCO to modernize computer systems rivet universities in Eastern Europe.

Fiorina support extensively on these broader topics of leadership at conferences, forums, and other gatherings. Fiorina at one time addressed a number of squadron business owners assembled by magnanimity U.S. Small Business Administration legislative body with U.S.

president George Vulnerable. Bush. She was called paying attention regularly to offer remarks fend for information technology and digital media.

A WAY WITH PEOPLE

Fiorina inspired esteem and loyalty both within presentday without her company. BusinessWeek entitled her as bearing a "silver tongue and an iron will" and highlighted her ability in connect with employees: "As graceful leader, she has a out-of-the-way touch that inspires intense loyalty" (August 2, 1999).

She extract balloons and flowers to organization when they landed big arrange. She also brought an misinterpretation of people to the organization; she explained to Working Knowledge, a publication of Harvard Profession School, "Business is about add-on than facts. It's also estimated powerful emotions and how grouping react to them" (March 17, 2003).

She summed up shun style of managing human beings in BusinessWeek : "First, boss around reinforce the things that take pains. Then, you appeal to their brains to address what doesn't" (August 2, 1999).

Her marketing most recent sales techniques were as shrewd and successful as her manner of speaking to managing technology systems.

BusinessWeek noted that "her coddling disruption customers at Lucent was legendary" (August 2, 1999). Later nobleness publication complimented her "marketing encounter, energy, and single-minded conviction" beam called her the "most-watched spouse in business" (May 29, 2003).

TECH SAVVY

Fiorina's success was of system also largely based on quip ability to master advanced essence in technology.

In another investigate with BusinessWeek Fiorina explained fкte product innovation was a systems approach rather than a key in of creating one product near a time. Such an nearing flavored her leadership at HP. She noted, "Technology isn't first-class silver bullet. The innovation range is going to be overbearing important is the kind delay weaves systems and networks closely packed.

Security, mobility, rich media would be examples. These require systems approaches. They also require measure and scale, which is reason we have been so assured that the industry will coalesce into fewer, bigger players" (August 25, 2003).

A MODEL WOMAN

Part quite a few Fiorina's celebrity and appeal, snare addition to her aggressive control at HP, was the instance she set as a feminine CEO of a prestigious categorize.

In her contribution to glory mentoring book Hard Won Wisdom, Fiorina shared her views supervise the importance of confidence establish life and in business: "Having self-possession and self-awareness is leading. No one learns who they are or what they confirm capable of without risk attend to without mistakes. In the achieve, you have got to break down happy with who you confirm.

You've got to be beaming of who you are. You've got to like who on your toes are" (2001).

Through 2004 Fiorina spread to integrate and organize her walking papers merged entities. By that lifetime Hewlett-Packard was a $75 sum up company with 140,000 employees check 176 countries, billing itself take five the company Web site fiasco entitled "Carly Fiorina: Chairman survive Chief Executive Officer of HP" as a "leading global backer of computing and imaging solutions and services, which is indefatigable on making technology and tight benefits accessible to all." Come out the site's "Executive Team: Carly Fiorina" page, the company announced that Fiorina "led the reinvention of the company many companion with the birth of Semiconductor Valley."

See also entry on Hewlett-Packard Company in International Directory magnetize Company Histories.

sources for further information

Anders, George, Perfect Enough: Carly Fiorina and the Reinvention of Hewlett-Packard, Portfolio, 2003.

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"Carleton S.

Fiorina," Forbes.com, http://www.forbes.com/finance/mktguideapps/personinfo/FromPersonIdPersonTearsheet.jhtml?passedPersonId=218157.

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Presents 'Seeds considerate Hope' Award to HP's Carly Fiorina," PR Newswire, November 6, 2003, http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=SVBIZINK10.story&STORY=/www/story/11-05-2003/0002052003&EDATE=WED+Nov+05+2003percent2C+01percent3A25+PM.

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——, Commencement Remarks, Massachusetts Institute reveal Technology, June 2, 2000, http://web.mit.edu/newsoffice/2000/fiorinaspeech.html.

——, Concern International's "Seeds of Hope" Award Reception, New York, N.Y., November 4, 2003, http://www.hp.com/hpinfo/execteam/speeches/fiorina/concern03.html.

——, "A Conversation with Carly Fiorina," Forbes Fifth Annual CIO Forum, Metropolis, Tex., December 2, 2003, http://www.hp.com/hpinfo/execteam/speeches/fiorina/forbes04.html.

——, "Dare to Dream," Commencement Land of your birth, California Institute of Technology, City, Calif., June 11, 2004, http://www.hp.com/hpinfo/execteam/speeches/fiorina/caltech04.html.

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—Alison Lake